Bay Street Group
TikTok Account @gtahousingmarket
Situation:
Bay Street Group wants to increase brand awareness and lead generation when Toronto Real Estate Market hitting the highest benchmark in year of 2022. The company wish to expend their target audience in people lives in GTA and Canada, age between 25-35, sensitive to real estate market news.
Task:
Develop a comprehensive digital campaign that effectively reaches target audience and inspires them to make a purchase.
Action:
1.Develop TikTok videos based on the hottest real estate topic search to create engaging contents.
2.Imply auto-subtitle and ai voice-over in the videos. reduce production time, and make the video user-friendly.
3.Interact with realtors who shared the video to their page using the duo feature, encourage earned media and build online community.
4.Place TikTok ads to the account when reaching 300 followers to promote the units we currently selling.
Result:
-In 6 month period, generates 90k views and 1191 likes
-Produced over 5 Videos have over 10k views
-Resister forms submission increased by 27%
-Build an online community on TikTok form zero to 500+ organic followers
This digital campaign demonstrated the importance of a targeted and integrated approach to digital marketing, resulting in increased brand awareness and sales during a crucial time period.
Bay Street Group
2022 Annual Gala Streaming
Platform: Youtube & Vimeo
Online Streaming
Award Ceremony
CEO Speech
Event Sponsorship
Raffle
Objective:
Improve brand awareness, strength company culture, build relationship with internal and external partners
Action:
1. Brainstorm for the 2022 annual gala theme
2. Develop annual gala sponsor packages
3. Develop marketing materials for invitation, raffle registration, and countdown emails
4. Develop marketing materials for social media, including countdowns to remind people to join the event
5. Edit videos sent from partner companies in united form, and post on social media to pre-heat the event
6. Edit on-screen video background during CEO Speech and Award Ceremony
7. Liaising with 3rd party agency for livestream recording
8. Send out appreciation emails after the event
Result:
-Over 2000+ viewers on it's peak time
-Successfully raised $35,000+ raffle gifts from our sponsors
Bay Street Group
Pre-construction Projects
Youtube Account @baystreetgroup3047
Project objective:
Promote project on digital platforms, introduce projects, generate views that lead to potential clients
